Starting in 2015, Nike poured millions into an ambitious effort to partly automate what has always been a highly labor-intensive industry. At the time, rising labor costs in China and advances in manufacturing techniques such as 3-D printing opened the possibility of finding a new way to make shoes that would rely on fewer workers.
The shoe giant turned to Flex, an American manufacturer that had helped Apple set up a complex factory in Texas to make Mac Pros. The goal: Make tens of millions of Nike sneakers at a new high-tech manufacturing site in Guadalajara, Mexico, by 2023.
The plant would still include thousands of workers, but far fewer than are needed in Asia to make the same number of sneakers. If successful, the project could be a model for production in the U.S., according to some involved in the effort.
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