Robert DeCock, via email:

Parents work very hard to get their children into college, and when that work pays off, they breathe a sigh of relief. After enduring mountains of paperwork, ruthless deadlines and constant second-guessing, the elusive acceptance letter suddenly makes it all worthwhile.
But then come the really hard questions. How are we going to pay for this? What if, after all this work, my kid doesn’t do well in school? What if he doesn’t graduate? What if he can’t get a decent job?
The key to college success is asking all of those questions much earlier. And that means starting the planning process itself much earlier.
How early? Think middle school. Seriously.
Starting early achieves a number of significant things:
As parents, you take control of the admissions and financial aid processes, rather than those processes taking control of you.
Your child develops an early sense of purpose as it relates to college – what areas of study interest him, what colleges fit his interests and his personality, and what careers might await
You turn the tables in the admissions process. Instead of hoping that a college says “yes” to your child, the college ends up hoping that your child will say “yes” to them
That last point is important. Colleges are in search of special students – those who stand the greatest chance of success during school and after graduation. Establishing early relationships with potential colleges can put your family in the position of “seller” instead of “buyer,” giving you financial leverage and negotiating power. And when that happens, aid packages can go up dramatically – sometimes by $2,000…$5,000…even $10,000 per year.
For parents, an early start in college planning often results in significant tuition savings. For students, starting early greatly improves the chances of success during the college years and the post-graduation job market.
For both of you, there’s an added benefit – less stress and a more enjoyable, rewarding experience.
Robert DeCock is a Certified College Planning Specialist (CCPS) with the National Institute of Certified College Planning Specialists. DeCock runs the Quest Pre-College Planning and Financial Aid Workshops, which provide hands-on, step-by-step, proven best practices for parents who want to minimize costs and maximize their child’s opportunity for success. Visit www.qcollegeprogram.com or call 608.438.2941 for more information.
Robert is holding a Pre-College Workshop is on Thursday, January 12, 5-8:00. Contact him for details.

Robert recently contacted me via the Madison Chamber of Commerce. I’ve met him once and found the conversation interesting. Contact him if you’d like to attend a Pre-College workshop or have questions.