River Simard and Rebecca Bloome
The digital signs installed by the Cambridge startup Soofa, have a hidden feature unknown to most who pass them: collecting data from people’s phones to count the number of pedestrians who walk by, and then sharing that information with the town.
Soofa says the company does not pull in any personal data from the phones, but a privacy expert with the ACLU told Brookline.News that the practice is troubling.