When you can assume that your audience holds the same beliefs you do, you can relax a little and use more normal means of talking to it; when you have to assume that it does not, then you have to make your vision apparent by shock—to the hard of hearing you shout, and for the almost-blind you draw large and startling figures. – Flannery O’Connor, Mystery and Manners
A few years ago, a software engineer at Google named James Damore published an internal memo—in response to a mandatory diversity training program he attended—titled “Google’s Ideological Echo Chamber”.
Damore, by all conceivable metrics the kind of competent, curious engineer that tech companies pay mountains of money to retain, made the unforgivable mistake of essentially asking: “Hey, what if Reality—and not targeted misogyny—accounts for the fact that more men than women work in tech? Also, why does it feel like I could get fired for asking this?”
He was, of course, fired less than three months later for “[advancing] incorrect assumptions about gender” and for raising a perspective that “is not a viewpoint that I or this company endorses, promotes, or encourages,” said Danielle Browne, Google’s VP of Diversity, Integrity, and Governance.
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The Vibe Shift I’m talking about is the speaking of previously unspeakable truths, the noticing of previously suppressed facts. I’m talking about the give you feel when the walls of Propaganda and Bureaucracy start to move as you push; the very visible dust kicked up in the air as Experts and Fact Checkers scramble to hold on to decaying institutions; the cautious but electric rush of energy when dictatorial edifices designed to stifle innovation, enterprise, and thought are exposed or toppled.
Fundamentally, the Vibe Shift is a return to—a championing of—Reality, a rejection of the bureaucratic, the cowardly, the guilt-driven; a return to greatness, courage, and joyous ambition.