Christopher Peak:

The educational publisher raked in hundreds of millions of dollars in revenue during the 2010s selling reading programs based on a disproven theory. The company now faces financial fallout, as schools ditch its products.

A publisher that once held a commanding shareof the market for materials to teach and test reading has seen its sales drop significantly in recent years — a decline its attorney attributes to the 2022 APM Reports podcast Sold a Story.

Heinemann published some of the most widely used programs for teaching reading in U.S. elementary schools. Its roster of authors — including Lucy Calkins, Gay Su Pinnell, Irene Fountas, Jennifer Serravallo and the late Marie Clay — helped to define how literacy was taught to two generations of students. Their work also helped Heinemann rack up higher and higher sales on an unbroken growth streak from 2006 through 2019.

But recent data suggests school districts are turning away from Heinemann. The company’s 2023 sales were down about 75% compared to what they were in 2019, according to current numbers from GovSpend, a database of government spending.

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The data clearly indicate that being able to read is not a requirement for graduation at (Madison) East, especially if you are black or Hispanic”

My Question to Wisconsin Governor Tony Evers on Teacher Mulligans and our Disastrous Reading Results

2017: West High Reading Interventionist Teacher’s Remarks to the School Board on Madison’s Disastrous Reading Results 

Madison’s taxpayer supported K-12 school district, despite spending far more than most, has long tolerated disastrous reading results.

“An emphasis on adult employment”

Wisconsin Public Policy Forum Madison School District Report[PDF]

WEAC: $1.57 million for Four Wisconsin Senators

Friday Afternoon Veto: Governor Evers Rejects AB446/SB454; an effort to address our long term, disastrous reading results

Booked, but can’t read (Madison): functional literacy, National citizenship and the new face of Dred Scott in the age of mass incarceration.

When A Stands for Average: Students at the UW-Madison School of Education Receive Sky-High Grades. How Smart is That?