Understanding how search engines display information is crucial in today’s digital landscape. One of Google’s latest developments is AI Overviews – AI-generated summaries providing quick, relevant information directly in search results. This feature changes how users interact with search engines and affects organic traffic to websites.
In this study, we examine the frequency, placement, and impact of AI Overviews in Google Search. We explore how these summaries affect visibility and traffic and the types of queries and domains most commonly featured. Our goal is to offer insights for adapting your SEO strategy to this major change in Google search.
We also consulted several SEO experts who analyzed this data and provided their insights, which are embedded throughout the text.