Isthmus Op-Ed on Memorandum to Local Media

Kristian Knutsen:

We are in a Carboniferous period of communications, with personal media pumping tremendous volumes of oxygen into the infosphere. Here's one example:

Last Thursday, Jim Zellmer, an organizer of School Information System (SIS), sent a memo to editors and news directors at 13 local publications, including Isthmus. It is titled 2006 Madison School Board Elections: Memorandum to Local Media, and is posted at SIS, a well-trafficked group blog devoted to educational issues, particularly as they revolve around the Madison Metropolitan School District.

There are many local techniques used to influence the media. These include op-ed pieces, letters to the editor, phone calls, lunches, meetings, editors invited to be "superintendent, mayor or principal for a day", press conferences, blogs and events.

Posted by Jim Zellmer at February 14, 2006 11:18 AM
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